Consumers today are more careful than ever about their dining choices. They are hungry for quality and value like never before. Baja Sol Restaurants tries to understand this. Our concepts try to capitalize on diner's cravings for high quality alternatives at a reasonable value.  Baja Sol Restaurants Group fulfills those cravings with three concepts under two brand names: Baja Sol and Baja Joe’s.

Baja Sol is a fresh, contemporary concept in the Latin food segment focusing on healthy offerings that taste good, combining bold flavors with tried and true favorites. We combine top quality produce, and choice meats and seafood, and salsas made fresh daily from our secret recipes, and then house them in family-friendly environments with a sophisticated vibe and a commitment to excellence in customer service.

Baja Joe’s caters to diner's end-less appetite for America’s all-time favorite comfort food: the cheeseburger. By combining burgers with the most popular Mexican offerings and low price points, Baja Joe’s offers tremendous value in a very casual, beach-shack dining atmosphere. 

• Baja Sol Cantina, a full service restaurant offering modern Mexican and Pan Latin fare featuring Baja Sol’s famous Free Chips and Salsa Bar; 
• Baja Sol Tortilla Grill, a smaller, faster, casual version of the Cantina;
• Baja Joe’s Beachfront Grill, a fast casual concept combining the most popular Mexican foods and America’s alltime favorite food, the burger.

Baja’s sales increases have outpaced the industry every year for the last three years, and the chain has more than doubled in size during that same period. We also understand the needs of franchisees in tight credit markets and uncertain economic times. Baja Sol Restaurants Group works with franchisees on real estate and development to keep debt service and build-out costs low, providing a comprehensive array of services to give you your best chance of success.